The first time I heard this term, it was while reading about the pick-up-community. Peacocking is the act of wearing something completely different and often times ridiculous in order to stand out from the crowd. At first, I thought that this was just a joke – until I noticed that whenever I wore something very unique and different, I’d get many compliments from both men and women and asked where I got it from. Two examples of this is my watch from New York City and wallet from Mighty Wallets. Both of these items get plenty of attention without screaming “look at me” and without looking ridiculous.

Peacocking when done right is the equivalent of a company trying to build an image towards its consumers. Like the dating world, launching new products is very competitive. There’s only one difference. You’re not just trying to sell a product (you); you’re looking for something much more sacred. To get close to a woman. Get to know her better. And eventually get intimate. In order to do this, you want to project the right image so that she’ll consider you more than just a potential mate. Many men get past her defenses and become a potential mate. The problem is that they never become more than that. Why is that? There are a couple of reasons why this happens to men and they end up going home to cry themselves to sleep.

They look like a circus clown

Imagine going to meet a financial investor only to be greeted by a guy that looks like he just came from the circus. Would you trust him with your life savings? Of course not! Now imagine meeting a woman while wearing woman’s pants and a see through mesh shirt. She’s not going to consider you a possible mate because she’s going to think you’re immature. Not the image to project to any woman you’re trying to date.

Lack of Identity

Many guys will dress up in outlandish outfits without considering what kind of image they are projecting. It’s important to dress in a way that you’re comfortable with in order to not constantly worry about what others are thinking of you. Everything from your pants, shoes, shirts and accessories such as watches should match the type of person that you are. This way you’re not constantly distracted, thinking about them rather than focusing on socializing.

High quality and style rules

I was once visiting a friend who worked in a bar to grab a bite to eat while there. Everybody was dressed in worn out t-shirts, jeans and sneakers. This guy walked in wearing a classy suit, dress shirt, flashy tie and shoes. Everybody instantly noticed him, and because he acted cool, had no problem with socializing. And he did this without dressing like a fool.

Accessories are great peacocking tools

If you’re anything like me, you are not the type to wear a suit everywhere you go. Now I’m not saying you should dress like a bum, because clean, good quality clothes can go a long way. Unique watches, wallets and sneakers can all make you stand out without looking like you’re trying to get attention. In fact, they can make you look like the cool guy that has a laid back and fun personality.

When it comes to peacocking, more is not always better, and can make you look like a well-respected guy that everyone wants to talk to, including women.